TAG Heuer has been pushing the boundaries to reach new heights of precision and performance for over 150 years. Since being founded by Edouard Heuer in 1860, TAG Heuer watches have been at the forefront of Swiss watchmaking technology with various ranges such as Carrera, Aquaracer and Formula 1 being launched over time, all with their own unique aspects. Today, the brand has built a reputation for its craftsmanship and attention to detail which makes each TAG Heuer watch an individual masterpiece.