Why We Love It

Wow!

Thats's the first word that came to mind when we first laid eyes on this beauty.

Solid yellow gold Datejusts are a rarity, and finding a clean example finished in 14k really took our breath away. The shine the champagne-toned dial gives off really gives this watch a timeless luxury vibe, while its intact, warmly patinated luminous indices and acrylic crystal remind you that this piece dates to the early 1970s.

Fitted with a Rolex signed genuine crocodile leather strap and plated gold signed buckle keeps it classy without being overwhelmingly loud in its inherent gold-ness. 

Not much more to say - just look at it!

Oh, and we'll once again remind you all that the days of solid gold vintage Rolexes at price points like this one are most certainly numbered...

The Story

We've said it over and over again - the Datejust may just be the perfect watch. Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Let’s face it, the Datejust is all the watch that just about any of us really need. 

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. One part sporty and one part dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at 3 o’clock. The cyclops magnifier over the date window was introduced in 1954, and as we all know became a signature Rolex design cue.   

Since then, dates at 3 o’clock has become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.